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Metrecal's Pathos

In order to persuade the audience to purchase their product, the Metrecal Advertisement strongly uses pathos.  As the advertisement starts off, the viewers are presented with multiple angles of "slim, trim" people.  These happy and fit people paired with the jovial music evoke feelings of envy from the viewer.  As these "slim and trim" people joke as they gather around the Metrecal Advertisement, it is meant for the viewer to view their happiness as a result of the Metrecal drinks.  The next shot is one of an attractive women taking a sip from her 'Dutch chocolate' flavored Metrecal drink, which then evokes a sense of curiosity from the viewer.  This sense of curiosity is then built upon as they introduce a total of 14 flavors, allowing these diet drinks to taste just like the milkshakes viewers would indulge in.  This drink is made even more appealing as the shot is switched to the same women from before lunging on the couch looking happy and 'trim'.  This pathos ends with the Metrecal drinks eating a hearty meal of meat and potatoes but still being able to lose weight and look slim and trim.  Overall, the use of pathos takes advantage of one curiosity into tricking them into purchasing their Metrecal drinks. 

Comments

  1. English101S Blog GroupOctober 8, 2017 at 7:59 PM

    Good analysis of appeals to pathos, especially the "Dutch Chocolate" advertisement, as this would spark curiosity for an exotic sounding milkshake, especially when an attractive woman is endorsing the drink. You could've put in more links though, like maybe a link to the 14 flavors Metrecal introduced. Also you should include at least 1 image in all your posts, as the first image appears in the thumbnail on the homepage, making your blog look more interesting. Dakota

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