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SlimFast - Yes I Did

The SlimFast “Yes I Did” commercial promotes the use of the SlimFast beverage in combination with either a regulated or lenient diet plan, for the ultimate goal of fast and dramatic weight loss. It begins with the phrase, “Millions of people just like you have lost weight fast.” Audience is immediately established as anyone viewing the commercial, and the product is rendered accessible and effective. Because of the diction, specifically the use of the general ‘you’, the viewers become the subjects of the advertisement and the audience is broadened to an unlimited group. This effect also invites those viewers that are skeptical of or intimidated by the weight loss process to consider the SlimFast method, or at the very least listen to the advertisement. The next audience description are the statements that discuss the methods of weight loss. In the commercial, different ways such as “snacking it off” and “blending it off”, are included in order to further broaden the audience and relate any sort of eating habits to a potential system of weight loss. This detail appeals to those unwilling or unable to maintain a strict diet plan, and simplifies the means to reach the end goal – fast and easy weight loss. The last phrase, “Pick a date, lose the weight” creates the impression that the SlimFast beverage will work instantly, which serves as an appeal to the viewers who are desperate to quickly shed the pounds. 

Comments

  1. UnknownOctober 4, 2017 at 7:15 PM

    its funny how the ad claims that just by "shaking" or eating their products they will see results. they even say you can "snack it off," which is something you want to try and avoid when trying to lose weight; the phrase also has irony added to it.

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  2. UnknownOctober 4, 2017 at 7:51 PM

    It's very interesting how Slimfast considers it's audience to be everyone, not specifically targeting it to people who actually want to lose weight, by using the phrase "just like you." While their catching phrasing may help them sell products, it also comes off as aggressive and illogical, which could sway the audience into not buying the product!

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  3. Cina MakresOctober 4, 2017 at 7:56 PM

    Great post! In a sense, this ad is misleading because as you said, they say "pick a date, lose the weight," as if that will guarantee immediate weight loss, which is very unrealistic. However, the ad definitely drags its audience in and intrigues people who are looking to lose weight.

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  4. MarissaOctober 5, 2017 at 7:37 PM

    I agree with everything in this post. The commercial doesn't only reach out to health conscious, frequent gym-goers but the everyday person. You don't even have to be on a strict diet plan hence the pictures of pizza, chips, and the phrase "just snack it off". The women dancing at the beginning give the impression that consuming slim fast products lead to a happy and healthy lifestyle.

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  5. UnknownOctober 6, 2017 at 9:20 AM

    I think that the target audience for this commercial is actually those who have not yet started any form of weight loss, rather than anyone who is viewing the commercial. Although other people may be interested if they are already doing some form of weight loss, I think they would be less likely to be attracted to this product because of how it advertises such quick results. There is no quick solution to losing weight, you have to put in the work to achieve the results you want which is why SlimFast is more attractive to those who are inexperienced.

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